Ray Appel is the Director of the America's Presales Business Critical and NonStop Servers Solutions and Architecture Teams, for the Hewlett-Packard Company. Ray's teams provide strategic technology infrastructure architecture advisory, consultative sales support, solutions engineering and proof of concept services for many of HP's largest enterprise, commercial and State and Local Government customers in the US. He has been with HP for 25 years in various presales technical, consulting and management roles including managing both the Great Lakes and West Region Enterprise Consulting Services business units and the West Region Enterprise Solutions Architects team. He has also been member of the HP IT SWAT team for the past 5 years presenting the HP IT Transformation story to over 100 CIO's in the US and Latin America.