“No matter how hard we try, they’re never satisfied.” Ted will focus on the challenges facing today’s IT leadership in delivering services to the user community who expect systems to be available and working “easily, and all the time.” Given the inherent nature of technology (and the gremlins it brings), the real focus of IT success can be traced to how well IT establishes a strong relationship with the user much like a successful vendor approaches his customers. Ted will explore the applicability of the sales process and fundamentals soft skills needed to develop this relationship without turning your IT folks into “quota carrying aggressive snake oil salespeople.” You’ll enjoy this informative and entertaining presentation with ideas you can use to create a win-win for IT and the community it serves.