Name a technology you need today, and more than likely, it can be bought as a service. Many times, these services are substantially faster, cheaper and more appealing to users - sometimes they're even free. This tectonic shift in technology delivery models and buying behaviors creates both opportunities and threats for the entire ecosystem, including technology suppliers, end users and the IT organizations that support them.
In this session, we'll explore the mega-trends around the "as-a-service" phenomenon, and how both sell-side and buy-side customers are adapting to, and taking advantage of this emerging trend.